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Segmentation And Market Specialization
and this is no exception. The four P's are the primary variables that companies control and manipulate ... products early in the life cycle so as to develop primary demand. Mature products tend to be differentiated ...- Authors: Frederick Brown, Joseph M Fitzgerald, Sarah S Plotkin, Harry Ploss, Wilfred Thornthwaite, Margaret J Ware
- Date: Apr 1983
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance